Members of the campus community may notice an email request to participate in a survey from Mind Over Media, a Pittsburgh-based communications consultant firm.
This is a legitimate project and participation in the survey would be much appreciated, according to Stephen Ward, executive director of University communications.
"For better or worse, we need to ask for faculty and staff participation via email, we appreciate sensitivity to email security, and the good news, in this case, is that this one is for real," Ward said.
The data gathered will provide the basis of a UNC Charlotte brand perception study, stated Ward. The findings will be applied to University-wide communications as well as to communications for University fundraising.
Email questions to Ward at stephen.ward@uncc.edu.