Dean Kruckeberg, professor of communication studies, is the 2013 recipient of the Atlas Award for Lifetime Achievement in International Public Relations. He will be presented the honor formally by the 21,000-member Public Relations Society of America at the general session of its international conference in Philadelphia, Monday, Oct. 28.
The Atlas Award recognizes a public relations practitioner who has made extraordinary contributions to the practice and profession of public relations in an international environment during the span of his or her career. The recipient need not be a PRSA member.
Recently, Kruckeberg was an invited lecturer for the public relations research “Dream Course” at the University of Oklahoma Gaylord College of Journalism and Mass Communication.” He discussed “The Good, the Bad and the Ugly of Survey Research: Avoiding Bias in Sampling and Questionnaire Development.” He also gave the public lecture “In Search of the Ethics’ Holy Grail: Normative Theory and the Role of the Communication Professional in Global Society” and led a discussion in the graduate course “Conceptual Issues in Mass Communication.”