Business Process Management and the Balanced Scorecard
9 a.m. to 4:30 p.m., Tuesday and Wednesday, March 21-22, UNC Charlotte Center City
Companies and organizations that leveraged process or technology innovation to achieve business growth have discovered the processes that are most critical to fulfilling their strategic objectives and leveraged these to make processes true strategic differentiators. In this course, students will learn how successful companies have faltered by treating strategic management and process management as separate activities, how to use process improvement techniques to reveal the strategic potential of business processes and four techniques for leveraging process excellence to expand market share, strengthen customer relationships, enter new market segments and create new revenue streams. This course can be taken alone or as part of the Business Process Management Certificate Program.